Influence through others (Influencing & Negotiation)
I’m not going to be like the those Harrisons.
 
When people are unsure what to do they look to those around them to guide their decisions. 
Be sure to tell prospective customers and colleagues how other people like them have behaved. 
Have a range of testimonials and use the one that most closely matches the profile of your audience.
 
 Trainer Tools
Using Similarity Workshop Guide
 Documents
Using Similarity Infographic