Showing them the benefits (Customer Service)
But is it comfy?
 
Features like ‘it’s got auto-tension’ are factual statements but they won’t entice customers to buy. A benefit (like ‘it’s incredibly comfortable’) answers the question ‘What's in it for me?’ People buy benefits – so explain them to them.

• Features are factual statements 
• Benefits are value statements
 
Trainer Tools
Advising the Customer Workshop Guide
Personal Action Plan
 Documents
CSE-ESS Advising The Customer Infographic
Customer Service Essentials Summary Infographic