The rule of the rare (Influencing & Negotiation)
We’re going nuts… and bolts!
 
People want more of the things that seem less attainable. 
Focus on the features of your offer that are genuinely unique or rare. 
Limiting the number of options or availability signals scarcity and increases people’s motivation to take action.
 
 Trainer Tools
Less is More Workshop Guide
 Documents
Less Is More Infographic